I’m going to be brief this Friday, since the business owner that this post is for, won’t have time to read a long one.
You’ll be thinking about all the things you planned to do this week that you haven’t got to yet…that you really need to get done…that you’ll have to do over the weekend instead of going out as you’d planned. You’ll be reading this because you saw the post while completing your regular feeding of the social media monster, and you were drawn to the word ‘brief’!
I’m not saying this to be facetious or attack you, far from it…I know that you run a successful, money-making operation. You acted on your passion and enthusiasm, you built a base of loyal customers and the money you make is pretty good. Those who know you consider that you’ve ‘made it’.
But that’s not how you feel, is it?
You feel stuck…trapped in what I call ‘success limbo’. That place where the hours are ridiculously long and hard, and most weeks stretch into the weekend; where you no longer have time for family and friends and regularly back out of commitments with them; where you can’t get out of reactive mode and are ruled by your e mail inbox and other people’s priorities.
Yes you may have money to do some of the things you dreamed of, but you don’t have time to take advantage. And anyway, if you took holidays the business would fall apart.
Success limbo is not a good place.and any one of us could find ourselves there.
The good news is though…it doesn’t have to be for eternity – you can get to the heaven of more customers, bigger and better sales AND have the lifestyle that you dreamed of. It doesn’t have to be this way.
In recognising that something needs to change, that you can’t keep doing things the way you’ve always done them and expect different results; that maybe the ‘systems’ you have in your business aren’t serving you…you have taken the first and most essential step.
You are an ACTion taker, you get stuff done…you just need to adjust what you’re acting on.
Taking a few days out to plan, to prioritise what’s most important to you, to review your daily routines, to check the logic of your systems. Getting someone in to give you an objective viewpoint, and listen to them. They are the sort of ACTions that will serve you right now. And the business will still be there when you get back. Trust me!
Life is too short to spend more than you already have in success limbo. It’s time to get the hell out of there.
This is YOUR time. 2014 is YOUR year. Make every single day of it count.