How’s your Employer brand?

How's your employer brand

Hands up if you’ve been an employee at some point in your life.

Chances are you have…whether you had a paper round, worked in the local supermarket or did jobs around the house for your mum for a bit of pocket money.

What was the experience like?
Do you remember it fondly, or was it a painful episode that you just put up with cos you needed the money?

What were you like as an employee?
A joy to work with…always on time and always cheerful? Or a pain in the backside…tardy, careless and moody?

What did you learn from it?
That there are good bosses and bad bosses, that you can like a boss without respecting them, and respect them without liking them, that it’s all about relationships?

Way too often recently I’ve heard business owners talking about their employees as if they are adversaries in some gladiatorial contest.  Too much talk of HR, contracts, tribunals, and not enough about growth, fun and team spirit.  Too much focus on marketing the business brand, and none on developing a great brand as an employer.

For a lot of years I worked with McDonald’s, a business renowned for giving young people their first job and then developing them to the point where they had real options in their life.  Were there people who didn’t fit, didn’t want to make the effort, didn’t want to be part of a team…yes, of course.

But stay or go, there was never a drama, because there was always a system.

 – A system for hiring, for making a first day special, for structuring and measuring the success of a probationary period.

 – A system for training them how to follow the procedures and processes, and for developing the individual as an individual.

 – A system for measuring and managing performance, for keeping them on track.

 – A system for recognising and rewarding a job well done.

Systems make life easier for your employees and therefore for your customers.  Everyone knows where they stand. Everything is consistent and reliable.

Best of all, you are in control without always having to be there.  You’re in control without having the drama that is too often associated with employing people. You are in control of a team of people who know what their role is, what standards are expected, and who get on and perform that role to the best of their ability.

If you want your business to run like clockwork, to grow without more effort on your part…sort out your people systems, and develop a great employer brand.

…And if this is still a dark art for you…if you get the What and want to know more about the How…either pick up a copy of my book ‘Process to Profit’ which shares a lot of info about setting up your people systems…or/and drop me a line, and I’d be happy to talk through some options with you.

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