The Power of Consistency

The Power of Consistency

When you’re in a relationship, any relationship…whether it’s with a friend, a partner, a customer…what’s one of the things that you treasure most?

For most of us I’m guessing it’s trust.

You want to know that you can rely on the other person; that when they say that they’re going to do something, they do it; that they aren’t moody-you always know where you stand with them. In other words, that they’re consistent.

Consistency is a powerful relationship builder for a business. You only have to look as far as McDonald’s to see that.

Your customers love it because they know what to expect from you…that any surprises are only going to be the nice kind. They know that they’re going to get the same service no matter who they deal with or what time of day it is.  They know where they stand with you and that they can rely on you.

Your team love it because they know what’s expected of them. They feel ownership because they understand what they’re doing, and are left to get on with it.  They feel a responsibility to deliver for you and your customers.

And you love it, because it makes your life easier.  It frees up your time.  It allows you to grow your business…or develop it as a franchise…maybe run it from the beach.

A consistent business built around simple, logical systems, gives you freedom to do whatever rocks your boat.

Being a constant, dependable presence builds relationships in all areas of your life.

How consistent are you?



…If you want more consistency in your business…if you get the What and want to know more about the How…then do pick up a copy of my book Process to Profit which shares a lot of info about setting up the systems you’ll need…or, if you don’t have time to read a book, please drop me a line, and I’d be happy to talk through some options with you.

One Response to “The Power of Consistency”

  1. Mark Wizzer Wilson

    I totally agree. I strongly recommend all businesses incorporate a "system' to all routine tasks, such as the new client process. First follow up email / letter / call; the issue of agreement documentation; the welcome letter; the reminder for return of payment information – whatever it may be in your business. That way you don't miss things and every client receives the same high level of service. And yes, McDonald's are outstanding at this – wherever they have a franchise in the world you can expect much the same.

    Essentially, it's a checklist that needs to be put in place that lists everything that needs to be done each time. Unfortunately, most small businesses get it wrong as I cover in my post here:


Leave a Reply

Your email address will not be published.