I’ve been writing a book for the last 6 months…I’ll admit I’ve always wanted to, but never really thought I would until I went on a business development programme that more or less insists that you write one (KPI). It’s no Fifty Shades of Grey (…that’s a good thing…right?!) and it’s unlikely to sell more copies than I have friends and family…but it’s been a fascinating process pulling it together.
We talked in a previous blog about the importance of knowing your own value …understanding what you are worth…your unique place in the world…but few of us ever take the time or have the need to sit down and really think about it. Write a book…and it becomes an absolute necessity.
First, you have to get to grips with what you’re really passionate about…what do you believe in enough…and know enough about to fill 200 pages? Then you have to be clear how getting what you know down onto paper will help other people…what problem are you solving…who has this problem…how many of them are there? …and then of course, you have to write the damn thing in a way that engages them.
For me personally, it reminded me that what I’m passionate about, and know better than anything else, is process and systems, and how to use them to create high performing teams. You can’t work for McDonald’s for over twenty years and not understand the power of process…but yet it’s the book writing process that’s given me real clarity and confidence in my ability to truly help and give value to Bright’s customers.
Writing a book is challenging, it’s fun and it’s a real business booster if you get it right. As for engaging…well, I’ll let you be the judge of that!
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