I don’t know about you but I love posts you see on social media about businesses going the extra mile for their customers. Delighting the Customer, going the extra mile, or as I heard it referred to as, Sprinkling the Pixie Dust, costs businesses very little but the repercussions, the return for just naturally putting their heart into service can be huge.
So I thought I’d share what happened to my sister recently. She was gutted to lose her prescription sunglasses and wanted an up-to-date prescription for their replacement. She opted for Specsavers (in Loughborough - to give them a plug) who had a free eye test, (being a true northerner :) ). They also do retinal checks for £25 so she thought she would check out white flashes she’d had in her eye. The optician could not have been more thorough and told her she had a retinal detachment and to get straight to eye casualty before they shut. My sister grabbed the referral letter and flew out in a state of anxiety to get there on time. Only later that night she remembered she had not paid.
The eye casualty confirmed the retinal detachment and next day lazered her eye. She got home that evening to find a message from her optician and she thought it would be just to remind her she’d forgotten to pay. But no; no mention of money, just her optician personally ringing to ask how she’d got on and hoping that she was okay. This for a first time customer who hadn’t paid her bill! On ringing to thank her and pay her bill, she was told that the bill had been voided. Guess who my sister will be going to from now on? And talk about fate; if she hadn’t lost her sunglasses….
As if that wasn’t enough, she was having a Tesco delivery that day and was saying to the taxi driver on the way home from hospital that she thought she’d be back just in time. The next minute her taxi driver is talking to his mate who delivers for Tesco to check if he was delivering to her, with a view to saying they were nearly there! As it was he was on a different route but again just such a thoughtful thing to do.
Great stories… great customer experience.
Do one thing: Sprinkle a little Pixie Dust for your customers.
Oh and if you happen to get white flashes in your eye when you switch the light off at night, may be worth getting them checked out!
I want to share an interesting conversation I had recently with a control freak. (I use that phrase because I used to be one too!)
Business Owners come to us for help to escape the day-to-day operation of their business, but the truth is that so many find it hard to let go of their role, even the small tasks.
Some believe that they are the only ones that can do a certain task to their exacting standards, and we come across this so often that a large part of our work is changing the mindset of the business owner to let them know that they can trust their team with the right systems in place. They can take a step back to work on growing their business, while it runs smoothly without them, or with only a little input from them.
A particular ‘control freak’ was telling me how he hates to delegate - doesn't trust his employees to do anything without some sort of supervision, because they cock things up, make mistakes, take longer to do the job than he would.
"I check EVERYTHING' he said, 'I don't want my customers to have anything but a perfect service’.
It's the perfect excuse for the control freak - “I’m not doing it for me, I'm doing it for my customers.”
Here's the thing, for those of you who recognise that you may be borderline, if not full-blown freaks, you’re keeping yourself stuck in a rut.
Just like the bindweed in your garden - you know the one with the pretty flower that pretends its trying to make your garden look lovely, while its tentacles set about destroying it? You too are strangling the growth of your people and your business.
You've forgotten that:
You've forgotten that all of the successful people you look up to have built their success on a bucketload of failures, and much bigger failures and mistakes than any of your people might make if you gave them their head.
You want to limit mistakes?
People want to learn and develop, they want to grow - it's much more of a motivator than money. Give them ownership of their job, help them to feel like they belong to something, that you're relying on them to help you build something that you can all be proud of.
I saw this quote on Facebook, and it is oh so true - 'A team is not a group of people who work together. A team is a group of people who trust one another.'
Trust your people and build a high performing team, that runs your high performing business.
Get control of your freak. Pull out the bindweed that's stifling your business.
Do one thing: Want to see where you’re at right now? Complete our business effiency test:
Thanks for reading.
Your daily routine is the key to your personal productivity and effectiveness. It should be crammed full of habits that will maximise your focus and efficiency, and move you closer to achieving your big vision. If you’ve already sorted your to do list into, ‘ditch delegate or do’ then you’ll be focussing on those tasks which only you can do as a business owner. Now it’s a case of maximising your time.
I like the habit of planning my day the evening before (and my week on a Sunday evening). At the end of the day you’re usually very clear about what still needs to done, what the priorities are, what tomorrow’s priority will be. Advanced planning like this makes sure that you hit the ground running. It can also make for a better night’s sleep as you put tasks to bed!
Chunk your tasks
I recommend chunking your work into ninety-minute segments. This is a good timeframe for focus, and focus is the key word; don’t multi-task – if you’re going to work on a sales letter, work on it for the full ninety minutes, or until it’s done, if you can do it quicker.
Work out which part of the day you’re at your peak; for me it’s first thing in the morning, and use that ninety minutes to ‘eat your frog’ – i.e. do the thing that you don’t necessarily want to do, but that’s weighing you down mentally, because you know you really need to get it done. Just get focused and eat the damn frog….gulp! It’s a really good success habit to get into.
Set yourself mini deadlines, always good for those of us who like a bit of ‘last minute pressure’; make them ‘drop-dead’ lines too! Absolute must delivers!
Breaks are always a good deadline. Holidays are also excellent. Ever noticed how much more you get done in the days leading up to a holiday, or the minutes leading up to any deadline. Both breaks and holidays are essential for your long-term productivity too – refreshing and re-energising your mind and body. The most successful businessmen and women really get this and have made breaks, long and short, a habit they will always keep.
Other daily routines and success habits that are good for your mind and body include taking at least thirty minutes exercise a day even if it’s just a walk down the road and back and drinking plenty of water – two litres is the recommended amount, isn’t it? I’m no scientist, but I can testify to the power of a lunchtime walk for clearing your head and re-charging you up for a productive afternoon.
Do one thing: take a look at your existing routines and decide if they need a tweak.
Thanks for reading :)
Marianne is the author of three books, and is currently working on her fourth, whilst regularly writing her blog, we hope you enjoy it :-)