• Build your systems
    • Chaos to Consistency
    • Bespoke Mentoring & Development
  • Systems online
    • Business Efficiency Bundle
    • Systems Mastery
  • Manager Development
    • Managers' Development Programme
  • About
    • Meet The Team
    • Marianne
    • Contact
    • Media
  • Books
  • Blog
Marianne Page
  • Build your systems
    • Chaos to Consistency
    • Bespoke Mentoring & Development
  • Systems online
    • Business Efficiency Bundle
    • Systems Mastery
  • Manager Development
    • Managers' Development Programme
  • About
    • Meet The Team
    • Marianne
    • Contact
    • Media
  • Books
  • Blog

Are you hitting home with your pitch?

11/14/2014

0 Comments

 
Picture
Continuing the theme from last week's blog...it was McDonald's UK's 40th birthday last month.  40th? ...really?! Don't know about you, but it made me feel old!
Anyway...as a (rather talented, if I say so myself) ex burger flipper, I thought I'd mark the occasion by revisiting one of my favourite books - 'Grinding it Out', by McDonald's Founder, Ray Kroc.
It's a really good read, full of gems, and if you haven't read it, I highly recommend that you do.
There's a sentence fairly early on in the book that struck a chord with me, and may well resonate with you too.  It comes when Kroc is talking about his time as a ribbon salesmen, and how he became a big success by getting to know his customers and understanding what each individual needed.
'No self respecting pitcher throws the same to every batter', he says, 'and no self respecting [business owner] makes the same pitch to every client.'
Oops!
Talk about 'hitting home'!  That sentence really did, as I realised that I had been pitching the same ball to all of my clients for the last few months.
Ok, so I'm really passionate about what I do, and I want my clients to benefit from everything I have to offer - even when they don't want everything (ring a bell?).  Those words from Ray Kroc made me recognise that I've not been listening...or only half listening to my clients...letting my passion and enthusiasm cloud my judgement.
As a result I've not tailored my offer sufficiently to my clients needs...suggested that they invest in a meal at The Ivy, when what they were after was burger n fries.
And guess what the outcome has been?
Yup. Lost customers.
Expensive wake up call...but I get it now! My eyes are open and, more importantly, so are my ears...both of them!
Are yours?
For more information on how MPL can help you visit www.mariannepage.co.uk or contact me on hello@mariannepage.co.uk



0 Comments



Leave a Reply.

    Picture

    Sign up for our weekly insights email below

    Sign up

    Author

    Marianne is the author of three books, and is currently working on her fourth, whilst regularly writing her blog, we hope you enjoy it :-)

    Archives

    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    May 2018
    March 2018
    February 2018
    November 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012

    Categories

    All
    Action
    Business Consistency
    Business Growth Solutions
    Business Owner
    Business Planning
    Business Relationships
    Business Systems
    Communication
    Cost Efficient Systems
    Creativity
    Customer Experience
    Customer Journey
    Customer Satisfaction
    Easy Business
    Efficiency
    Entrepreneur
    Family
    Feedback
    Get Stuff Done
    High Performing Team
    Hiring Well
    Leadership
    Management Development
    Managers' Development Programme
    Managing People
    Marianne Page
    One Right Way
    Overwhelm
    People Systems
    Performance Reviews
    Personal Development
    Personal Effectiveness
    Personal Management System
    Personal Process
    Personal Satisfaction
    Personal Systems
    Personal Transformation
    Planning For Success
    Planning System
    Process & Systems
    Scale Up
    Service Excellence
    Simple Logical Repeatable
    Success Habits
    Systems4Scale
    Team Engagement
    Time Management
    Time Management & Personal Effectiveness
    Time Off
    Training
    Vision & Values
    You Reap What You Sow

    RSS Feed

Picture
Get Started
Marianne
Blog
Contact
Terms & Conditions
Privacy Policy
  ©Marianne Page 2018
Picture
  • Build your systems
    • Chaos to Consistency
    • Bespoke Mentoring & Development
  • Systems online
    • Business Efficiency Bundle
    • Systems Mastery
  • Manager Development
    • Managers' Development Programme
  • About
    • Meet The Team
    • Marianne
    • Contact
    • Media
  • Books
  • Blog