When I was starting out on my own I had a dream of what I wanted to achieve, but like many dreams, it was hazy and unfocused, and I could never tell anyone what it was all about with any clarity. It was like seeing a shape at the end of a foggy road but never getting any nearer to it. I wasn’t clear where I was going, and we all know what happens when you’re not sure where you’re going...you get lost!
And I did.
I ventured down so many rabbit holes, wandered into so many blind alleys, found myself in so many cul-de-sacs, desperately trying to get to...where?
You could say it was all part of my vertical learning curve, but looking back it feels like 18 months of wasted time, effort, and money!
Knowing your destination is crucial. It keeps you focused. It inspires your team. It gives purpose and meaning to your planning.
What is Your Vision?
When you’re thinking about your Vision, think about your ‘Why’ the impact you want to make, the problems you want to solve, the influence you want to have, the legacy you want to leave.
Look at Richard Branson, he has built a brand that inspires. His ‘Why’ - ‘because UK consumers deserve better.’
He created a movement with a 'Why' that was all about challenging the status quo and empowering people.
My ‘Why’? - ‘because business could be so much easier for so many business owners out there.’
But when I started out I was all back to front. I was thinking ‘what are my skills and knowledge?’ I should have been thinking, ‘what are the problems facing business owners and their customers, what are they struggling with, how could things be better?’ And then seeing where my experience would solve their problems. I started out thinking it started with me; I know now it should have started out all about others.
Your Vision should give you goosebumps every time you look at it, and connect with the hearts and minds not only of your team, but also of your ideal clients. Think ‘the best we can be’. Think ‘making a real difference’. Think BIG!
This is about the future you see for yourself and your business, your destination, so you can write it in terms of the future, but we prefer to write in in the more tangible present tense, so that it feels more real, obtainable:
At MPL (Marianne Page Ltd)
‘We are more influential than Gerber! The go-to mentors for business owners with a growth and scale mindset who want to work on their business not in it; giving every entrepreneur across the globe, the freedom to scale, sell or franchise their business… or run it from a beach somewhere if that’s what they want.’
It’s not about where you are now, it’s where you’re headed - your destination.
What’s the time frame?
People often talk about their 10 year Vision for their business, and it’s a great timeframe for the majority of us. But if your personal plan is to sell up and move to Bali in 4 years’ time, then the 10 year Vision doesn’t really work for you.
Whatever timeframe you choose, be clear about it. Write it in a journal or pin it on your noticeboard as the date you’re working towards. You’ll need it for your Planning.
Who is the Vision for?
Don’t keep your Vision to yourself. Once you’re happy with it, share it with the team, get their input, get them excited about it, and then get it out there on your website, your marketing materials, your training resources.
This is a big deal. Putting it out there is the first step towards achievement, so take it now.
Do one thing: Write down your vision and pin it up on the wall. Ask yourself, 'Does this give me goose-bumps?' and if it doesn't, take it back down, and work on it until it does. This is your future we're talking about!
Thanks for reading. Have a great week!
I know it’s the onset of Autumn and downtime for nature but for me September is my business springboard. It’s a great month for planning.
It always just feels so right, and just this morning I was reminding myself why.
For some, January may seem like the obvious choice, the beginning of a new calendar year with new year’s resolutions, and a full twelve months stretching out ahead of you.
The downside is that you’re coming out of the Christmas holiday period, possibly still feeling bloated and hungover, certainly feeling that little bit poorer, and maybe you still have the kids off school – you’re probably already half way through January before you can even think about fresh plans.
It’s a foggy time of year too – the weather’s awful, usually dank and dull, and business-wise January and February may be slow, so there’s really not much to get you energised and excited enough to start planning.
April is the next obvious choice with spring in the air and new beginnings.
But April is all about tax and getting your finances sorted – personal tax, business tax. It’s all very numbers oriented, which is great, if you’re building your plans entirely around numbers, but not if you’re looking at the other crucial areas of your business, like people, products, promotions. It’s a busy time for a lot of businesses, so you’re not necessarily in the right head space to plan.
June, you’re then going into the holidays. You’ve got July and August round the corner, and the challenges of the long school break, your team taking their holidays, maintaining a healthy cash flow etc.
September on the other hand, is the perfect time to plan.
With September comes excitement!
Think about it.
It’s the start of a new school year, the start of a new term, stepping up to the next year group – I don’t have children but I do still remember going to school and looking forward to what the next year would bring.
You’re often just back from your own holiday away from the business, you’ve had quality time with family and friends, you’re feeling refreshed and re-energised – you’ve had time to think, to take stock. Maybe you’ve just finished reading, ‘Simple Logical Repeatable’ on the beach and you’re bursting with ideas that you’re dying to put into practice :)
You’ve got three meaty months ahead of you – September, October, November. Even if you only finish your plans mid September, you’ve still got three full months to mid December before the whole ‘I haven’t started my Christmas shopping’ panic kicks in.
For me it is the perfect month to plan.
So here we are heading into September – time to get preparing. Have you jotted down all those ideas you had whirring while you were on holiday? Have you gone from beer-mat to mind-map, expanding on those initial thoughts? So you’ll be ready to turn them into goals with deadlines? Are you going to make them happen?
Or have you been sucked back into the day to day, reacting to your mobile phone, slave to your inbox?
Are you going to be looking back in another twelve months wondering where the year went, and what happened to everything you were going to achieve?
Do one thing: Take back control of your life!
Download our How To Mind-map for some great advice on getting those initial thoughts down onto paper - see below.
Take one day away from your business this September – yes you can if it’s important enough to you – and plan out the next twelve months.
Or, if you feel that you’ve just been repeating the same year after year in the same Groundhog day fashion, join us for a two day bootcamp and learn how to evolve from startup mode.
“The Systems4Scale Bootcamp was invaluable to our business in being able to take key team members out of the office for 2 whole days to work on the business instead of in it. I've been working on this for a while (not always successfully), but taking team members along too made this shift a lot easier for all of us.
Marianne makes everything clear and simple. She encouraged and supported us to think differently and help us to implement the systems she was teaching. I felt like she was on my team with us.
We gained so much from the two days - a vision of where we are going, excitement over it, ability to implement systems that will help us get there and make everyone's life easier.
We've implemented several areas which have had great benefit and are already ahead of our 1 year goals! Thanks Marianne!”
Jennifer Page (no relation!) - Business Owner, Affinity Gymnastics
Thanks for reading. Have a great week
Marianne is the author of three books, and is currently working on her fourth, whilst regularly writing her blog, we hope you enjoy it :-)