• Build Your Systems
    • The 7 Systems Builder
    • Systems Mastery
    • Bespoke Mentoring & Development
    • Business Efficiency Bundle
  • Develop Your Team
    • Managers' Development Programme
    • Team Contribution Compass
  • Get To Know Us
    • Meet The Team
    • Marianne
    • Contact
    • Media
  • Books
  • Blog
Marianne Page
  • Build Your Systems
    • The 7 Systems Builder
    • Systems Mastery
    • Bespoke Mentoring & Development
    • Business Efficiency Bundle
  • Develop Your Team
    • Managers' Development Programme
    • Team Contribution Compass
  • Get To Know Us
    • Meet The Team
    • Marianne
    • Contact
    • Media
  • Books
  • Blog

'Til death do us part...maybe!

3/22/2013

0 Comments

 
In business and in life, everyone has their own take on the word loyalty.
For those in loving relationships it means ‘true to you til death’, for good friends it means ‘I’ll stand by you even when I could happily punch you’, while for the more emotionally challenged, it’s a case of quid pro quo...’I’ll be loyal to you just so long as I believe you’re loyal to me!’  It’s the way of the world...we judge people all the time by their capacity to be loyal to us.
It’s the same in business...only over there the laws of loyalty have got all screwed up, by companies so desperate to make money and stay afloat that they forget the way loyalty works.
Just think how many times you have heard complaints about a business who spends more  time, more focus and more money on winning new clients...often by giving them the best deals...rather than giving their existing customers the best experience possible, winning a lifetime of loyalty and maybe even a bunch of very vocal advocates!
Or the employer who expects ultimate loyalty from their people, simply because they pay them, but doesn’t have a process for development, performance management or recognition.
Loyalty is not something you can buy.  Yes, loyalty schemes are a nice value add that customers enjoy...but they very soon become a standard expectation and can lead to dissatisfaction if they are removed or compare badly to competitors’ schemes.  These programmes won’t grow your business in the long-term.
In my view, the only way to earn a lifetime of customer loyalty and a healthy dose of employee loyalty, is to give them both a great experience!




For your people that means hiring only those who fit your culture and values, building their skills and confidence through your development system; challenging them through your performance management system, and rewarding them for their contribution to the growth of your business through your recognition system.  Do this and your people will love you, and stay loyal to you, long after they have left you.
For your customers it means having a great product, and a great team who understand that they are there to provide solutions to your customers’ problems, and who do that consistently well.  That’s what makes a business stand out.  That’s what engenders customer loyalty.
To grow any business, you have to have a loyal base of customers, a high performing team, and a great product.  Get all three of these together and the sky’s the limit!
But that’s just my view...what’s yours?  When you think of the friends and the brands you are loyal to...what qualities and values stand out for you...how have they earned your loyalty?  Something to chew on over the weekend...  :)

Contact Marianne Page Limited at hello@mariannepage.co.uk
0 Comments



Leave a Reply.

    Picture

    Sign up for our weekly insights email below

    Sign up

    Author

    Marianne is the author of three books, and is currently working on her fourth, whilst regularly writing her blog, we hope you enjoy it :-)

    Archives

    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    May 2018
    March 2018
    February 2018
    November 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012

    Categories

    All
    Action
    Business Consistency
    Business Growth Solutions
    Business Owner
    Business Planning
    Business Relationships
    Business Systems
    Communication
    Cost Efficient Systems
    Creativity
    Customer Experience
    Customer Journey
    Customer Satisfaction
    Easy Business
    Efficiency
    Entrepreneur
    Family
    Feedback
    Get Stuff Done
    High Performing Team
    Hiring Well
    Leadership
    Management Development
    Managers' Development Programme
    Managing People
    Marianne Page
    One Right Way
    Overwhelm
    People Systems
    Performance Reviews
    Personal Development
    Personal Effectiveness
    Personal Management System
    Personal Process
    Personal Satisfaction
    Personal Systems
    Personal Transformation
    Planning For Success
    Planning System
    Process & Systems
    Scale Up
    Service Excellence
    Simple Logical Repeatable
    Success Habits
    Systems4Scale
    Team Engagement
    Time Management
    Time Management & Personal Effectiveness
    Time Off
    Training
    Vision & Values
    You Reap What You Sow

    RSS Feed

Picture
Get Started
Marianne
Blog
Contact
Terms & Conditions
Privacy Policy
  ©Marianne Page 2018
Picture
  • Build Your Systems
    • The 7 Systems Builder
    • Systems Mastery
    • Bespoke Mentoring & Development
    • Business Efficiency Bundle
  • Develop Your Team
    • Managers' Development Programme
    • Team Contribution Compass
  • Get To Know Us
    • Meet The Team
    • Marianne
    • Contact
    • Media
  • Books
  • Blog