‘Lack of direction, not lack of time, is the problem. We all have twenty-four-hour days.’ Zig Ziglar
In a recent blog we asked you to get really clear about your vision.
Now the question is how to achieve it.
Focus is the key!
Even with a clear vision, it’s easy to get overwhelmed by the mountain of ideas, tactics and goals that might lead us towards its achievement. So we need a way to chunk the mountain down into smaller more manageable hills.
I call these smaller hills my Focus Areas!
The corporates may look on them as strategies, some may think of them simply as priorities. The name doesn’t really matter. What does matter is that you have them – that you take your mountain, look at what it’s made up of, and group similar goals, ideas and tactics together.
Remember though, this is all about focus, so you can’t have a dozen focus areas – it kind of defeats the object of the exercise. Four or five, maximum six, will keep you properly focused and make your planning and delivery a whole lot easier.
For example, McDonald’s focus on People, Place, Promotion, Price, Product.
At MPL (Marianne Page Ltd) we also have five areas for focus: Bums on Seats, Visibility & Influence, Products, Partnerships and People.
For each focus area we set an overall aim, or intention, that’s in line with our vision, and which will move us closer to achieving it. As you read our intentions for each focus area take note of the language – it’s ‘act as if’ language - we say that it is as we want it to be, then it’s up to each member of the team to make what we say we do, a reality.
Bums on Seats
Visibility & Influence
People is an essential focus area for every business, guiding hiring and development decisions, ensuring that you have the right people, in the right place, at the right time to move the business forward. Your people plan will underpin and support your other focus areas.
So, these are the focus areas and intentions that I believe will take us to our vision. What are yours?
Because when you are clear what your focus areas are, and what you want each focus area to deliver for you – your aim or intention – you can then begin to develop fully focused goals and plans.
Do one thing: Work out what your key Focus Areas are, and what you want each to deliver.
Taken from Marianne's new book Simple Logical Repeatable, coming soon to an Amazon near you!
For more information on how MPL can help you visit www.mariannepage.co.uk or contact me on firstname.lastname@example.org
Marianne is the author of three books, and is currently working on her fourth, whilst regularly writing her blog, we hope you enjoy it :-)